Learn how the smartest marketers use Evidence to increase conversions
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Don’t just take our word for it.
Social proof is kind of a big deal.
Trust is the biggest hurdle. And trust largely comes from social proof. Social proof is the story we end up believing.– Seth Godin
Your job as a marketer, then, is to take the threads of social proof and weave them together into something powerful.
Conversion Tools That Actually Work
Evidence has multiple options to help you trigger the right emotion that converts.
Show the real actions taken by real people. Whether your site has micro conversions, like downloads or appointment bookings, or full conversions, like purchases, these are actions that help future site visitors convert by building buyer confidence.
If your product is crushing it, brag about it using Streaks. This notification type shows the number of actions over a given time, such as site visits, purchases, registrations, or downloads.
Trigger the fear-of-missing-out emotion by showing how many people are visiting your site or viewing a particular product at that very moment. This notification type helps build buyer urgency.
Deliver a targeted, well-timed offer to your site visitors. This tool is perfect to offer relevant lead magnets, coupon codes, or flash-sale offers.
Bring lost traffic back to your site by using Boomerang Tabs. New notifications displayed as the browser tab title will grab their attention and bring them back to your site.
Evidence Adds Social Proof In 3 Easy Steps
Adding Evidence to your site is quick and simple. Copy a single line of code and paste it onto your site.
Once the code is on your site, connect your tools to let actions other visitors do your marketing.
Within a few minutes, you’ll start converting more visitors by using real-time, powerful social proof.