Do you want to know how to increase conversions on your e-commerce site?
Only 22% of businesses feel satisfied with their conversion rates. Many of these businesses likely don’t optimize their sites for conversions.
Below is our guide on how you can optimize conversions for your e-commerce site. Read on below for the common and effective approaches to conversion optimization. In the article, we also inserted some helpful tips on how you can do that.
1. Optimize Conversions with Blogs
Conversion optimization improves a lot with blogs. How? Relevant blogs drive traffic and inform your visitors about your products. They also create rapport between you and your visitors.
Blogging goes hand in hand with SEO. With that in mind, research the proper keywords and write enough of them into your blog. Use them in a natural way and keep your blog posts relevant to your products.
Visitors like valuable, informative, and helpful posts. It’s smart to create a product guide or how-to as a blog post. One more thing: people and not robots read blogs, which results in organic traffic.
Remember that when you create your blog, use the same domain as your e-commerce site.
2. SEO is Your Friend
You want to know how you can increase conversions and traffic? Use SEO or search engine optimization. SEO optimizes content for search engines so your rank gets higher.
The first step consumers take when they shop is they open a search page for an item they are looking for. With excellent and organic SEO, your product pages can come up first in the search results page. Among many SEO approaches, using keywords is one of the most effective.
This is a technical aspect of optimizing conversions but it pays off well. If you don’t have time to learn the SEO basics, you can always hire SEO companies to save time. They will know what will best work for your site and how to best do it.
3. Use Social Proof
What shopper-generated element makes to-be shoppers convert? These are testimonials, recommendations, and online reviews. These examples of social proof show to-be buyers that your products work as intended.
If you want to be trustworthy, let customers post ratings and user-generated reviews. Try to avoid anonymous review features. An excellent rating and satisfied review can seem suspicious to potential clients.
Let customers link back to your product pages by adding share buttons. This way, they can write their reviews on social media they are comfortable using. You can also include a social share counter to show a more summarized form of social proof.
4. Sell Better with Visual Aids
Do you want to know one of the most effective conversion hacks? Post actual product photos and how-to videos. Get into video marketing campaigns to see higher conversion rates.
Among marketers that use video marketing, 46% felt satisfied with their conversion rates. Note that 82% of satisfied marketers created over 51 videos in a year. While you don’t have to produce as many, it’s still a wise idea to do so.
You don’t have to create long videos or vlogs. Take as short a time as you need to explain the functions of your product. The better shoppers understand your products, the higher the chances of conversion.
If you don’t have time to create videos, use photos instead. Put both photos and videos on landing pages.
Remember that human beings are visual creatures and visual aids are your key to sell better.
5. Free Shipping Converts Well
Many e-commerce companies offer free shipping to consumers. This is because people want free shipping. Still, taking care of the shipping fees can be difficult for small businesses.
Some businesses offer free shipping when the customer reaches a minimum price limit. This is one way to increase conversions. Also, shoppers end up buying more than what they need to get out of paying for shipping fees.
If you cannot offer free shipping, let your customers know right away. If you try to be sneaky and add it during checkout, you may lose a sale. Customers don’t like surprise fees at the checkout.
6. Offer Coupon Codes and Limited-Time Sales
Special deals motivate 57% of first-time shoppers to buy instead of abandoning their carts. Some shoppers feel that discounts for first-time buyers are a must. If you remember Black Friday sales, this is the trick they use.
Create a sense of urgency and scarcity. This way, your visitors have a higher likelihood of completing the acquisition. Add this to your CTA to make shoppers feel compelled to buy your products.
One way to do this is to include the number of items left. You can also put down a countdown till the end of an offer. Add words that tell people to do something right away: ‘hurry’, ‘now’, or ‘immediately’.
Make use of bold letters and big numbers to attract attention. When you put your item on the market, set a deadline. If you’re opting to use scarcity, put a limit on what you accept.
7. Ease the Navigation
You want to make sure that customers spend the least amount of effort to navigate your site. The less effort they use, the better the experience in your site. For this, you need to make navigating your site easy and quick.
One way to do this is to replace your drop-down menu with a menu page. Mobile users have an easier time shopping when they see available items in a wider space. Add short descriptions and photos for better product category details.
Another way to ease navigation is to remove distractions. For every important information that you want to put on the page, put them in a fat footer. Place your links for your contact details, blog, and others here.
People tend to pay more attention to items at the beginning or end of a list. This is what the serial position effect is. If you notice that certain products sell better than others, put them at the top of your lists.
Let’s say your customers want to search something up from your thousand other products. What better way to make their search easier other than optimizing your search results and categories? Help them narrow the search results down by focusing on what is most relevant to their search.
Add a feature that filters new arrivals, brand, size, and more. You can add thumbnails of products, too. This works for e-commerce sites that have a large product section.
Optimize and Increase Your Conversions
That is our guide on how you can optimize conversions on your e-commerce site. Did you find our guide informative and helpful? Have a look at our blog for more posts like this.
Feel free to contact us for any inquiries on conversion strategies. We specialize in using social proof in digital marketing. You can also connect with us through our social media pages, email, and landline.