Did you know that around 1.8 billion people around the world buy goods online?
There has never been a better time to get involved in the ecommerce business. Whether you want to sell your own goods or become a reseller on a different site, the online business world is booming.
If you want to succeed, you’re going to need to focus on your conversions. Ecommerce conversions are critical for supporting your business, and they’re getting more difficult to come by.
Want to know how to get a conversion rate your competitors would wish they had? Read on to learn how the big ecommerce businesses are getting conversions in 2019.
Why Ecommerce Conversions Matter
There are an array of conversions in the world of digital marketing. Someone signing up for a newsletter can count as a conversion. And someone clicking a learn more button can be a conversion.
Ecommerce conversions are different because they have more of a chance of directly generating revenue for your business. They’re directly linked to your current ecommerce marketing efforts.
An ecommerce conversion could be someone putting an item in a cart after they come to your website through an ad. For some, a conversion may just be making a sale.
5 Tips for Boosting Ecommerce Conversions
The ecommerce landscape has changed from the early days of internet business. In fact, ecommerce trends change more frequently than you’d think.
Thanks to algorithm changes and market needs, ecommerce methods that guaranteed sales drivers may not be doing much to help your business. The crowded ecommerce space also makes converting a bit trickier.
This may come as a surprise, but the businesses that are winning in the 2019 ecommerce market aren’t doing anything complicated.
You can easily improve conversion rates by making a few simple changes to your campaign, website, and landing pages.
Want to know how people are making ecommerce conversions in 2019? Follow these methods and you’ll be surprised at how quickly your business picks up.
Use Stellar Cart Abandonment Software
There’s nothing sadder to an ecommerce business owner than an abandoned cart. If you want to cut down in important missed opportunities, consider getting better cart abandonment software.
Cart abandonment software can help reduce your abandonment rates and bring back people who left without making a purchase.
These programs are simple. They essentially use a variety of methods to lure customers back to the site to make a purchase.
A simple automatic email that says “You forgot to check out! Don’t worry, we still have all of your items” can be a powerful sales tool.
It makes customers feel important and like you want their business. It can also help bring back people that may have mistakenly left your page.
They may be reluctant to make a purchase if they think they have to select everything again. Letting them know that you have them covered can be enough to bring them back.
Let Customers Know It’s Safe to Shop
There are more people selling online than ever before. On the flipside, that also means that there are more scammers online than ever before.
Customers are giving you a lot of sensitive information when they make an online purchase. Credit card info aside, they’re also giving out information like names, addresses, and phone numbers.
Let them know that they’re in good hands as soon as they land on your website.
Installing SSL at checkout (and possibly sitewide) is an absolute must. It protects your customers and even yourself from vulnerable data breaches.
Also, consider adding small images of trusted icons. Images of accepted payment options like credit cards, Venmo, and PayPal add legitimacy to your business. Security badges from McAfee and GeoTrust can also add another layer of safety.
In 2019, everything is about personalization. The times of mass marketing have gone the way of the dinosaurs. Don’t focus on making something that appeals to everyone, spend time thinking of how to please each person on your site.
Creating personalized experiences for your customer will shorten the path to purchase and increase your conversion rates.
It’s easier than ever to make each visitor’s website experience more personalized. Google Optimize is built on your website analytics and can determine the best content to show visitors based on their actions and use history.
If a customer looked at the female watch section of your website, make sure that they see women’s watches the next time they land on your homepage.
Forget Checkout Registration
This goes against nearly every online marketing practice people follow, but it can help with conversions.
Making account registration mandatory for checking out could dramatically affect your conversion rates. If people are in a hurry, they won’t have an issue abandoning their cart and shopping somewhere else.
You get a lot of customer information organically in the checkout process. You need their name, shipping address, and an email to send a confirmation to. Making them register just adds an extra step.
Optimize for Mobile
You’d think that this shouldn’t be a rule in 2019, but a lot of ecommerce websites still act like their primary customers are all on shopping on desktop. If you want to succeed in 2019, you need to put mobile optimization above all else.
A lot of people use the internet on tablets, phones, and other mobile devices. Having a website that isn’t mobile ready already gets you a penalty on Google. Neglecting mobile devices in ecommerce could be costing you money.
It’s worth the time and money to invest in making your website mobile friendly. Find a developer that knows how to optimize for mobile, and make an effort to make your ecommerce truly mobile friendly.
Boost Your Business
Finding ways to increase ecommerce conversions can be easy. When you focus on improving the user experience and adding features to your website, you can see a dramatic improvement in conversions.
Now that we’ve spent some time on your ecommerce website, let’s talk about another important component of online selling: social media.
Your social media profiles give you access to countless interested potential customer. Read our blog post on how to use social media to improve your conversions.