Are you trying to improve your landing page SEO?
If so, you're not the only one in this game. Almost half of all businesses are investing in SEO.
That means chances are your competition is also investing. To beat them, you have to make sure your site is more effective.
And one of the most important parts of SEO is the way you design your landing page. A bad landing page can ruin your opportunity for conversions that your competition might get instead.
Don't know how to make a killer landing page? No worries. We're going to break down what you need to know to improve your site's landing page SEO.
Read on for more!
Pick One Call to Action (CTA)
Do you know what a CTA is?
A CTA is a call to action; this is where you ask the person on your site to take the next step. You've shown them the content, the benefits, and whatever else you need to sell them. Now, it's time to hook them.
When you're designing your site, you may be tempted to put a load of CTAs on your landing page. Avoid doing this because it will confuse your readers.
Plus, some customers would be willing to click on a "Call Now" CTA. But, that same customer may end up clicking on a "Subscribe to Our Newsletter" CTA.
This could be a big loss for your business! A newsletter subscription doesn't bring you business, and they may end up unsubscribing anyway. But a call now CTA would get them talking to you that day.
Having one CTA also declutters the page. You can have the same CTA more than once, but more than one will break up the page too much.
Make It for Some, not for All
Let's say you get 10,000 views on your site each month but just 2% enter into your CTA. That means you're only getting about 200 people onto the next step in your marketing funnel.
That means you're losing more and more people each day. To avoid this, you have to find a way to target the people that have the best chance of entering the CTA.
Look through your clients and find out which ones came to you online. Chances are that these people can tell you what made them click through.
After you find out, start targeting your site to highlight what they said they liked. Of course, you don't want to alienate any of your audience, but highlighting the things that matter might be more effective.
Put Important Elements Above the Fold
Have you ever heard the phrase above the fold? It's a term in the newspaper industry for the content before the fold in a newspaper. This content tends to be the most important text on the page.
One a webpage, this term still applies. Your site visitors shouldn't have to scroll before they see the most important content.
Your CTA, first header and benefits of your product or service should all be above the fold. Don't overcrowd this part of the page; it should still look clean. But people should be able to know what your site is about in the first few seconds on your site.
Keep in mind that some people will be on mobile devices, while others will be on desktops. Statistically, more people use mobile devices as compared to desktops. This means you may want to optimize more for mobile readers.
Google also prefers to rank pages that are mobile friendly higher than pages that aren't. Keeping your content above the fold helps both potential clients and your search engine. Talk about a win-win, right?
Make Your Text Good for SEO and People
Before, all Google cared about was having enough keywords and backlinks to tell them about the page. This led to keyword stuffing and useless pages of backlinks.
In recent years, Google made an update to keep this from happening. The update started penalizing people who overused keywords.
This made the pages more interesting for the reader. Now, Google rewards more organic pages than those made with SEO only in mind.
Also, don't be afraid to use variants of your keywords. While you should pick one long-tail keyword, Google will know that words like lawyer and attorney are the same.
Since having an organic page helps with SEO, there's no reason you shouldn't have a page that reads well for the reader. Having a good SEO is important, but making sure your customers enjoy your landing page is ever more important.
Don't Bore People with Text
Speaking of text, keep in mind that people get bored if they have to read too much. For better or worse, people spend - on average - 10 to 20 seconds on a webpage.
This means you need to put the most important things first in a way that is easy to understand. Instead of creating a wall of text, use graphics, photography, and designs to spruce the page up.
Be careful with this though. On occasion, sites can cut out so much text that the user doesn't know what the site is about!
Photographs are great to use, but they need to be related to the content of the site. A basic stock photo isn't very interesting unless it's related to the content.
You might think graphics are too hard to make, but in reality, you can make simple ones on sites like Canva. A simple design or logo can make your site look much more professional.
Looking for More About Landing Page SEO?
After reading this article, you should be ready to get started with your landing page SEO. If you do it correctly, you should see an increase in leads and conversions.