Jarrod Morris
Reading Time: 4 minutes

It is estimated that there will be over two billion digital buyers in the world by 2021.

Just as these numbers continue to rise, so is the percentage of global retail sales generated via e-commerce platforms.

This trend is backed by the availability of digital devices, Internet connectivity, and the convenience that comes with online shopping.

Setting up an e-commerce site, in particular, can give your business a broader reach and increase your sales.

However, you must ensure that it's set up in a way that will provide you with optimum results. Here we'll discuss several techniques you can use if you're interested in increasing website conversions.

Have Clear Calls to Action on Every Page

A call to action is the slight nudge that site visitors need to help them make a purchasing decision. It's important that it is clear and featured prominently on every landing page. Try to personalize your CTA for maximum efficiency.

Personalized CTAs have a 202 percent higher conversion rate than regular ones. While links can be used as CTAs, try using buttons as they are more likely to boost clicks.

Add the following features to your buttons to make them more effective:

• Incorporate 3D effects to make it stand out from the rest of the page
• Install a feedback mechanism, such as a color change, for when someone hovers over it
• Let it give concise but clear directions

It is also essential to try out multiple CTAs. No particular style or design will work for every product or client. It should, however, be authoritative enough to elicit a reaction.

After a few tests, you will notice what offers the most conversions.

Make Sure Your Website Is Optimized

At times, your website might be the reason you do not get enough conversions.

To start with, your pages should load quickly.

If not, users will get bored of waiting and move on to the next site. Optimizing your landing pages will ensure that nothing distracts clients from making a purchase decision.

Your platform should also make users feel comfortable enough to share information. Use a secure HTTPS to build credibility and gain the trust of your customers.

Incorporate A/B Page Tests in Your Marketing Plan

A/B testing is the process of running two or more similar pages designed differently to see which one performs better.

Once you have the main content of a particular landing page, create multiple versions of it and run them simultaneously.

This process allows you to notice and rectify the smallest elements of your pages that may that lower your conversion rate. It also makes it easier to determine what your audience likes or dislikes so that you can adjust your strategy accordingly.

Offer Multiple Payment Options and Focus on Benefits Rather than Features

Many e-commerce sites only offer the option of credit card payments to their clients, which is quite limiting.

Try incorporating as many payment options as possible to cater to the needs of a broad segment of customers.

As you work on improving your website, don't forget that the focus should be on the benefits your users will derive rather than the features they have access to. The goal should be to create a superior user experience.

Building confidence can also go a long way in increasing website conversion. One of the best ways to do this is to offer a money back guarantee. This will ease any concerns about your business and show your commitment to offering quality products.

Improving Website Conversions: Ensure Your Website Is Mobile-Friendly

Two billion people access the Internet through their mobile phones. This number is only expected to grow.

As such, the need for mobile optimization cannot be overemphasized. Otherwise, you stand a risk of losing access to a sizeable audience.

Test various aspects of your platform with your smartphone and make the necessary adjustments for any area that disappoints you as customers will be less tolerant.

Here are some other benefits of making your site more user-friendly:

• Speed and functionality will improve
• Helps build credibility
• Users expect nothing less

Site optimization for various devices will also help you rank higher on Search Engine Results Pages (SERPs). Key among the factors considered by Google's algorithm as it ranks pages is how user-friendly they are.

Make Your Page Easy to Navigate Through

User attention can be lost very quickly. When it happens, they will move on to your competitors.

Therefore, it is important to pass the message across yet keep things simple. Rather than using long paragraphs, break them up for easy readability.

A headline is one of the most powerful tools when it comes to drawing interest to a page.

Make use of creative headlines to pique the interest of your visitors. You can also use lists or bullet points to highlight critical aspects you wouldn't want them to miss.

Even if they don't read the entire page, interesting headlines and images will help them find what they need increasing the chances of conversion

Create a Reviews and Testimonials Section on Your Site

No matter how good your products appear to be, consumers always have one question in mind.

Does it work?

Unfortunately, they cannot take your word for it. However, they will trust other consumers reviews and recommendations.

Ask satisfied customers to leave reviews and testimonials on your site and social media pages. Display them in a visible spot so that your prospects can easily see them.

The Time to Act Is Now

The business world is more competitive than ever before. Increasing website conversions could mean the difference between success and failure for your business.

Optimizing your website is not a matter of choice if your business is to survive. You must take action now.

Evidence empowers marketers to take advantage of the power of social proof. Check out this page to learn how we can help you convert more visitors.

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