Almost 70% of businesses struggle to generate traffic and leads. If you're not generating fresh leads, you're not growing your business.
Learning how to market yourself is essential. Otherwise, you'll struggle to stand out. Here are five ways you can start marketing yourself.
With these tips, you can boost brand awareness and sell to more customers. Get growing with these tips today!
1. Research Your Audience
First, take the time to research your target audience.
What problems are your customers facing? How can you help them?
Once you determine their problems, you can offer solutions. Understanding your audience will help you connect with them through personalization.
2. Build Your Brand
Take the time to build your brand. Your brand will help you stand out from other businesses.
Consider your logo, fonts, color palette, and brand personality. Make sure these components remain consistent as you start marketing.
What value do you offer customers? Why should they choose your business?
As you learn how to market yourself, keep your value as a focal point of your brand. Your value will help you stand out from competitors.
Use your brand elements to create a fast, mobile-optimized website.
Make sure your website is easy to use and navigate. You'll use your website to sell your products and market your business.
Once you understand a brand, use your website to convert visitors into customers. Use buttons, forms, and chats to give people ways to contact you. Don't forget a strong call-to-action that encourages people to convert!
3. Create and Optimize Content
Teach your audience more about your products by creating engaging, informative content.
You can create blog posts, infographics, eBooks, and videos. About 50% of consumers search for videos related to products and services. Creating content will help you reach more customers and educate them about your brand.
Once you create content, optimize it. Search engine optimization (SEO) will help you rank higher on Google. Optimize your content based on the keywords your customers use when searching for your business.
SEO will help you learn how to market yourself and sell your products.
4. Share on Social Media
You can also share your content on social media. Make sure your posts are eye-catching and engaging. Increasing social media engagement and followers will help you generate brand awareness.
Pay-per-click (PPC) advertising can help you post digital ads on social media. Use a strong call-to-action to encourage people to visit your website and shop in your store.
Use visual ads and remarketing to generate more brand awareness. Remarketing ads appear in front of previous website visitors.
5. Spark Interest With Email
Once you have a list of email subscribers, create a drip campaign.
Send emails about your products, business updates, or industry news. Emails can help you sell your products and remain top-of-mind.
Don't forget to include your brand as you start designing emails.
How to Market Yourself: 5 Ways to Boost Business
Now that you know how to market yourself, get to it! With these tips, you can generate brand awareness and reach more customers. Get selling with these tips.
Use evidence within your marketing to generate more leads. Start with a free demo today.