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Design Tips for Increased Website Conversion

Chett Coombs
If you’ve been in the Evidence app you know the design options are powerful (if...

How to use Google Optimize to A/B test your website widget

Chett Coombs
You found a new favorite tool to grow your list, increase sales, or send demos...

[Guide] Improve Social Proof ROI with a Conversion-Based Campaign Strategy

Chett Coombs
If you've thought of adding real-time social proof to your website, you aren't alone. In...

What Is a Customer Avatar and How Can It Help Conversion Rates?

Chett Coombs
Messaging for everyone is a message to no one.  71% of consumers are frustrated when brands...

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