Evidence Feature Terms & Definitions

This article contains a list of features or app elements that can be found throughout Evidence, along with their definitions. Getting familiar with these terms will allow our customers to speak a common language with our staff and better understand other support articles and training videos.

While you can include multiple domains inside a single account, most users will want to create a unique account for each business. This will keep your campaigns, data sources and maybe most importantly – your billing, clean and organized. 

Announcements from the Evidence team can be found by clicking the bell icon on the lower left hand side of the menu. Announcements usually include product updates, new features and upcoming events.

Body Text
The body text refers to the second line of text on a notification.

Boomerang Tab
Boomerang tabs help bring lost visitors back to your website by grabbing their attention with new notification text scrolling across the browser tab.

A campaign is where you capture data, customize the design and content of your notifications and indicate where you want the notifications to display.  When deciding between adding multiple notifications in a single campaign, or creating multiple campaigns, the answer often lies in where you want to display the notifications. If you want to display different notifications on unique URL’s, you’ll want to create more than one campaign.

A click is a metric we share on the dashboard. Each time a visitor clicks on a notification button or link, we consider this a click.

A conversion is a notification type that displays real actions taken by real people. Conversions might include an optin for a newsletter, a lead magnet download, a webinar registration, a booked appointment or a purchase. Conversion notifications contain an image and usually some personally identifiable information like first name and location.

The dashboard you’ll see some core metrics. Below that is a short list of events or recent activity Evidence has collected. And toward the bottom you’ll find some helpful resources commonly used by Evidence users.

The Display tab inside of a campaign is where you indicate the URL or URLs you wish to show notifications on.

Dynamic Image
When using a webhook as a data source inside of a campaign, Evidence can use a field inside of the webhook that changes in value for the source of the image. For example, if Shopify included the url to an image of the golden boombox just purchased inside the webhook, the image used in the notification could be an image of the golden boombox.

A visitor is considered to have engaged with a notification when they hover over it’s shape. Each hover equals a unique engagement. Engagements always precede a click.

An event is a unique record that can be displayed in a conversion notification. For example, Jarrod from Ogden can opt in for a free lesson. At the end of the lesson he can purchase the remaining lessons. In this example, Jarrod Morris is one person, but there would be two events representing the two different actions (conversions) he took.

When receiving data from a webform or webhook, you will see a list of fields. Fields contain values that you may want to utilize in your notifications.

Field Label
Sometimes the label given to fields by their sources are long or don’t make sense. You can use the field label to rename a field to something you prefer or more easily recognize.

Field Type
On each field you can set the field type. The field type helps Evidence know how to use certain fields. For example, if you indicate a specific field is an email field, we will use that field value to search for a gravatar for the visitor.

At the notification level, you can use the filter feature to control which events get displayed on your website. You can choose to show or hide notifications where specific field values, containequalstart with, etc, a certain value.

Footer Text
The footer text refers to the third line of text on a notification.

Gravatar Image
When browsing different web sites, you may notice that many users have a picture next to their name. These pictures are called “avatars.” WordPress, however, uses a specific type of avatar called “Gravatars” – short for “Globally Recognized Avatar.

Header Text
The header text refers to the first line of text on a notification.

Impressions are when a notification renders on a user’s screen. Impressions are not action-based and are merely defined by a user potentially seeing the notification.

Loop Notifications
Loop Notifications” is a setting inside of Campaign Options. Let’s say you have 10 events inside of your stream of notifications. When the last notification displays, the stream will cease to display notifications if “Loop Notifications” is turned off. If turned on, the loop will reset and show the first notification, then the second, and so on.

Map Image
The map image displays the location of a lead or customer inside of the conversion notification. For example, someone from Chicago, IL who signs up will have a map image with Chicago, IL in the middle of the map.

Merge Fields
On the Design tab inside of configuring a notification, you can merge values from the fields you selected from a webform or webhook, to make each notification dynamic. Common merge fields include First Name, City, Region, and Product Name.

An offer is a notification type that displays static text usually containing some sort of link or button as a call to action. Use offers to drive traffic from one page to another.

A notification is the box shaped image that displays on your website, containing the design and messaging of your choosing. There are different types of notifications used for different purposes including: conversions, visitor count, streaks and offers.

The Evidence pixel is a simple code snippet (javascript) that can be copied into your website or landing page.

A source is the origin where data for notifications is collected from. Sources are usually integrated via webform or webhook however, Evidence also has a list of native sources it integrates with. Popular source examples include: Infusionsoft, Keap, ClickFunnels, Stripe, ClickBank, etc.

Static Image
Static images can be used in the design of varying notification types. Popular static images include a company logo or icon, a user icon, a static map icon, or any one of the thousands of images in our library. Most users upload a unique image file of their choosing when using the static image option.

A streak is a notification type that displays real actions taken by real people. Conversions might include an optin for a newsletter, a lead magnet download, a webinar registration, a booked appointment or a purchase. Conversion notifications contain an image and usually some personally identifiable information like first name and location.

The term stream isn’t found any where inside of the Evidence app. But we consider the collection of conversion events, visitor counts, streaks and offers that pass any type of filter criteria, to the stream of active notifications.

A user is someone (usually a member of your team) who has their own login with set permissions.

Visitor Count
Visitor Count is a notification type that can display either a live count of visitors on your site or specific pages, or it can display a visitor count for a previous timeframe of your choosing.

A webform or HTML form on a web page is a type of source that allows a user to enter data that is sent to a server for processing. Evidence can receive conversion data each time a webform is submitted.

Webhooks allow apps to send automated messages or information to other apps in name/value pairs. For example {FirstName: Michael, LastName: Scott, Email: michael@munderdifflin.com}. Evidence can receive webhooks from almost any 3rd party service.

Webhook URL
Evidence provides users with a specific URL when they create a webhook source. Users copy this URL and paste it into the notification settings of a 3rd party app so it can send automated messages and information to Evidence.

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Social proof is the best way to build trust and increase buyer urgency. With a free trial to Evidence, you can adding add high-converting notifications to your website. Your free trial includes:

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