The first step towards boosting conversion rates is to add Evidence to your website and/or landing pages. Make sure you include the Evidence pixel on every page you’d like to capture data from or display notifications on.
Once logged in to your Evidence account, click on “Pixel” from the Evidence menu.
Click on the “Do It Myself” option.
If any part of this process seems challenging, you can either send it to your developer or hire our team to do it for you.
Click the “Copy” button.
Paste the code you have copied before the closing </body> tag of your website and landing pages. If you’re unable to paste the code between the <body> and </body>tags, pasting it between the <head> and </head> tags will also work.
If you’d like guidance on installing your pixel on a particular platform, please check our many platform specific articles.
Once installed, clear the cache of your website and visit your site in a few different browsers. You should see the following confirmation message inside of your Evidence account:
If you see this message, you’re good to go! Now it’s time to build your first campaign.