Excluding Evidence on Specific Google Tag Manager Pages

There are some cases when you wouldn't want your Evidence Pixel loading on specific pages. These pages are ones that you do not need to track visitors or display social-proof. This article will show you how to restrict the loading of the Evidence Pixel using Google Tag Manager. If you haven't already added your Evidence Pixel to Google Tag Manager, follow this article first.

Step 1: Create a Trigger

Log in to Google Tag Manager and edit your account. Click Triggers from the menu on the left.

click triggers from the menu on  the left

In the top-right of the Triggers page, click the New button.

click the new button in the top right

In the top-left, name the Trigger Excluded Pages.

name the trigger excluded pages

Hover over the Trigger Configuration and click the pencil icon in the top-right.

hover over trigger configuration and click the pencil

Select Page View as the Trigger Type.

select page view as the trigger type

Click the Some Page Views radio button.

click some page views radio button

From the drop down on the left, select Page URL.

select page URL from the drop down on the left

In the text box on the right, paste the URL of a page that you want to exclude the Evidence Pixel on.

paste url you want to exclude in the box on the right

To add another URL to exclude, click the plus button on the right.

to add another url click the plus button on the right

Repeat the steps above for other pages you want to exclude. Once you are satisfied and have selected all of your exclude pages, click the save button in the top right-hand corner of the page.

click the save button in the top right-hand corner of the screen

Step 2: Add the Trigger to your Tag (as an exception)

Click Tags from the menu on the left.

click tags from the menu on the left

Click the Tag that contains the Evidence Pixel.

click the tag that contains the evidence pixel

Hover over the Triggering section and click the pencil icon.

hover over triggering and click the pencil

Click the Add Exception option at the bottom.

click the add exception link at the bottom

Click the Excluded Pages trigger that we created in Step 1.

click the excluded pages trigger

Click the blue Save button in the top right-hand corner of the screen.

click the blue save button

Click the Submit button on the right of the screen.

click the submit button on the right

Give this version a name and description, then click the Publish button in the top right.

version name and description
click the publish button in the top right

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