Install Evidence Pixel using Google Tag Manager

This article will walk you through the steps of Installing Evidence on your site using Google Tag Manager.

Step 1: Install the Pixel

A) Copy the pixel

Follow this article to copy your Evidence Pixel.

B) Paste the pixel code into your Google Tag Manager account

Log into your Google Tag Manager account and create a new tag.

Select “Custom HTML” for the tag configuration.

Custom HTML Tag

Paste your Evidence pixel in the HTML section.

HTML box to paste the script.

Add an “All Pages” Trigger.

All pages selected.

Click “Save” and publish your changes. 

All done! Evidence notifications are now able to be displayed on your any pages that have your GTM script.

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Create Your Free Evidence Account

Increasing your website's conversions isn't always black and white. With so many ways, it can be confusing where to start. Evidence makes this easy. Within a few minutes, you can have real-time social proof added your site and boosting conversions from 10-15%. 

Social proof is the best way to build trust and increase buyer urgency. With a free trial to Evidence, you can adding add high-converting notifications to your website. Your free trial includes:

  • Unlimited Domains
  • Unlimited Notifications
  • Conversion Notifications
  • Hot Streak Notifications
  • Visitor Count Notifications
  • Offer Notifications
  • Announcement Notifications
  • Boomerang Tabs
  • Powerful Design Editor
  • Best-in Class Display Options

There is no long-term obligation. If you don't see results, simply cancel. Visit and create your trial account today.

If you ever need help sending data to Evidence, check out

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