How to Integrate Evidence with MailChimp

This MailChimp article has been broken up into two parts. Below is a link to each section.

  • How to capture events from Mailchimp Webhooks
  • How to capture events from Mailchimp Web Forms

Step 1: Launch a campaign

Section 1 – Mailchimp Webhooks

In order to integrate Mailchimp with Evidence, it needs a Webhook URL to send the data to. Follow this article to learn how to create a webhook URL within Evidence.

Log into your Mailchimp account and click Lists.

Click Lists from the menu in MailChimp.

Click the menu on your list and select Settings.

Click the drop-down arrow on the right and select Settings.

Scroll down and click Webhooks.

Click Webhooks near the bottom.

Click the Create New Webhook button.

Click the create new webhook button.

Paste the Evidence webhook URL that you created in Step 1 into the Callback URL box. Then check/uncheck the boxes for the updates that you want to get sent to Evidence.

Paste into the URL section and check/uncheck boxes for events you want to be notified on.

Check the Via the API box and click Save.

Only send updates when a change is made by...

Now you will need to perform an action that triggers Mailchimp to send us a webhook. This can be any of actions that you have checked above.

Once your campaign is published, click this link to learn what to do with the Mailchimp webhook that Evidence received

Section 2 – Mailchimp Web Forms

First, you will want to go into the desired Campaign and Notification that you want Mailchimp connected to. Then click on the blue Connect a Source”button.

Click Connect a Source.

Now, name your source and select Web Form Submission as the Integration Type. Then click Create.

Name, web form selected, click create.

On the pane that slides in from the right, paste the URL of the page that your Mailchimp form is located on, then click the Check button.

Important: The Evidence pixel needs to be on this page as well.

Once Evidence has identified the form on the page, it will display some of the content of the form for you to verify. Notice that the Mailchimp logo is displayed as well. This is an indicator that Evidence found the correct form. Click “Confirm“.

Click confirm.

Once Evidence has found the correct form, customize the data that can be pulled from the form to display in the notification. Follow these steps:

(1) Click Add a field and select the fields from the form that will need to be used later. Best practice is to use at least the fields in the image below.

(2) Categorize or delete any of that fields that you have selected.

(3) Use the toggle at the top of the window to turn the source ON

Configure the Source.

Now you have successfully integrated your Mailchimp form for use within an Evidence Notification.

Relevant Articles

Create Your Free Evidence Account

Increasing your website's conversions isn't always black and white. With so many ways, it can be confusing where to start. Evidence makes this easy. Within a few minutes, you can have real-time social proof added your site and boosting conversions from 10-15%. 

Social proof is the best way to build trust and increase buyer urgency. With a free trial to Evidence, you can adding add high-converting notifications to your website. Your free trial includes:

  • Unlimited Domains
  • Unlimited Notifications
  • Conversion Notifications
  • Hot Streak Notifications
  • Visitor Count Notifications
  • Offer Notifications
  • Announcement Notifications
  • Boomerang Tabs
  • Powerful Design Editor
  • Best-in Class Display Options

There is no long-term obligation. If you don't see results, simply cancel. Visit and create your trial account today.

If you ever need help sending data to Evidence, check out

Tags: ,

Was this helpful?