How to Integrate Evidence with Marketo

This article will walk you through the steps of sending a webhook from Marketo to Evidence to create conversion or streak notifications.

Step 1: Create a Webhook

In order to integrate with Evidence, Marketo needs a “Webhook URL” to send the data to. Follow this article to learn how to create a webhook URL within Evidence.

Step 2: Connect to Marketo

Log into Marketo. Go to Admin and click Webhooks.


Click New Webhook.

new webhook
  1. Give your webhook a name. (just for your reference)
  2. Paste the Evidence Webhook URL you created in Step 1.
  3. Set Request Type to POST.
  4. Set Response Type to JSON.
configure webhook



Evidence is now waiting to receive a webhook from Marketo.

Once Evidence has received the webhook, click this link to learn what to do with the webhook that Evidence received.

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Social proof is the best way to build trust and increase buyer urgency. With a free trial to Evidence, you can adding add high-converting notifications to your website. Your free trial includes:

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If you ever need help sending data to Evidence, check out

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